GRAPHIC DESIGN
Design that works - Backed by 25+ Years of Experience
Good design should do more than look good.
It should communicate, connect and tell a story.
With more than 25 years in the design industry, I bring experience, creativity and a strong understanding of visual communication to every project. From a single piece of marketing collateral to a complete visual identity, I create thoughtful, purposeful design that helps your message stand out.
My approach is rooted in strong typography, thoughtful composition and the relationship between type and imagery — bringing the pieces together to create something that is not only beautiful, but clear and effective.
Whether you're building a brand from scratch, refreshing an existing look, or simply have a design challenge that needs solving, I'm here to help turn your ideas into something you can see, share and be proud of.
Purpose first. Pretty second.
Design isn't just about making something look good — it's about making it work.
I take the time to understand what you're trying to say, who you're trying to reach and what you want your design to accomplish.
From there, I combine creativity with strategy to create visuals that feel intentional and authentic to your brand.
I believe good design starts with:
Clear communication — understanding the message before designing it.
Thoughtful creativity — creating something that feels distinctive, not cookie-cutter.
Strong visual storytelling — using type, imagery and layout to guide the viewer through your message.
Efficient collaboration — keeping the process straightforward, organized and enjoyable.
WHAT I CAN HELP WITH
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Branding & visual identity
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Logo design
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Marketing materials
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Brochures & flyers
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Publications & magazine design
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Packaging & labels
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Signage
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Social media graphics
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Promotional materials
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Photography & image selection
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Layout & production
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And those “I have an idea, but I don't know how to make it look right” projects
MY PROCESS
01 — Discovery
We'll start with a quick 20–30 minute conversation about your project, goals, audience, timeline and what you're hoping to accomplish.
02 — Gather
You'll provide the materials we'll need — logos, images, brand guidelines, copy, notes or even a rough sketch on a napkin. You don't need to have everything figured out. That's part of what I'm here for.
03 — Create
I'll take your ideas and turn them into a thoughtful design direction that brings your vision to life.
04 — Refine
We'll review the initial proof together and make adjustments based on your feedback. Most projects are completed within three rounds of revisions.
RATES & AVAILABILITY
Hourly projects: Starting at $50/hr
Flat-rate projects: Available upon request
Rush projects: Add $100 for expedited delivery
TURNAROUND
Standard: 3–7 business days
Rush: Available upon request
Timelines vary depending on the scope and complexity of the project, but I'll always give you a clear timeline before we begin.
LET'S CREATE SOMETHING THAT WORKS.
Whether you have a fully formed idea or just a blank page and a thought that starts with “I need something…”, let's talk.
Tell me what you're working on, and we'll figure out the rest together.
Email me at aprilbarberdesign@gmail.com to request a personalized quote or schedule an intro call.
EDITORIAL LAYOUT AND DESIGN
Stories deserve thoughtful design.
A great publication isn't just a collection of articles and images. It's a visual journey that guides the reader from one story to the next.
With more than 25 years of experience in graphic design and production, I specialize in editorial layout and publication design — bringing photography, typography, headlines, copy and visual elements together to create publications that are engaging, cohesive and easy to navigate.
I understand that editorial design is about more than making individual pages look beautiful. It's about creating rhythm, hierarchy and consistency across an entire publication while allowing each story to have its own personality.
Experience that makes a difference.
I've been fortunate to work with the amazing team at Pie Media Group for nearly 10 years, collaborating with photographers, writers, illustrators and creative teams to produce compelling print publications.
That experience has given me a deep understanding of the entire editorial process — from initial concepts and page layouts to image selection, typography, production and preparing files for print.
I love the challenge of taking all the pieces of a story and figuring out how they should come together visually.
Because good editorial design doesn't just tell the reader where to look. It invites them to keep reading.
EDITORIAL SERVICES
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Magazine & publication layout
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Multi-page editorial design
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Feature & advertorial layouts
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Photography & image selection
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Typography & visual hierarchy
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Cover design
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Advertising & promotional layouts
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Print-ready production files
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Layout refinement & redesign
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Ongoing publication design support
Whether you need help with an entire publication or simply need an experienced designer to step in and bring a few pieces together, I'd love to help.
Have a publication or editorial project in mind? Let's talk.
BEFORE AND AFTER DESIGNS
See what thoughtful design can do.
Sometimes a design doesn't need to start over. It just needs a fresh perspective.
This collection of before-and-after projects shows how thoughtful design, stronger visual hierarchy and clearer messaging can transform an existing piece of marketing.
Small changes can make a big difference — improving readability, creating visual impact and making sure the message connects with the intended audience.
See the transformation →
LOGO DESIGN
A logo is the beginning of your visual story.
Your logo is often the first introduction someone has to your business. It should be recognizable, memorable and, most importantly, feel like you.
I create thoughtful, distinctive logos that reflect your business, personality and vision — whether you're starting from scratch or ready to give an existing identity a fresh perspective.
From the initial concept through to the finished mark, we'll create something you can feel confident putting your name behind.
Let's create your visual identity →
Label Re-design
After
Before
BRANDING, PRINT AND SOCIAL MEDIA DESIGN
Keep your story consistent — wherever it appears.
Your brand doesn't live in one place.
It's on your website, business cards, brochures, packaging, signage, social media and everything in between. Every piece is an opportunity to reinforce who you are and what you offer.
I help businesses create cohesive visual identities and marketing materials that carry their brand consistently across print and digital platforms.
From branding and print materials to social media graphics, I'll help bring all the pieces together so your business looks — and feels — like one cohesive story.
Let's bring your brand together →
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